ALLERGIC TO THOUGHT LEADERSHIP

Building happy, healthy growth teams.

I help brands scale without the usual tech-bro nonsense. My old boss said my last site gave "guru vibes." Nah babe, I just miss MySpace and like making numbers go up. 

Taylor Gobar portrait
They/Them if ya nasty! 💅
HOPPER ●HELLOFRESH ●BLOOM ●AIRBNB ●MACHINE ZONE ●ZOCDOC ●DRAFTKINGS ●HER ●SPOTIFY ●LEGO ●ADOBE ●KOMOOT ●BUSUU ●PAYPAL ●VENMO ●

SELECTED

Selected
Chaos & Results

Tell me your CAC and I'll tell you your problems. 🖐️
Bloom self-therapy campaign visual
Case Study 01

Self-therapy, positioned

Bloom — Finding a fit

Patients needed help and couldn't afford weekly visits. Bloom needed product-market fit for a new category of "self-therapy." Our radical positioning fought against the duolingo-fication of mental health apps. 

Bloom science →
HER lifecycle campaign visual
Case Study 02

HER stands up to transphobia

HER — Viral CRM

Does your CRM ever go viral? Mine did. A lifecycle campaign that turned a community stance into press coverage — and net-new users.

NBC News coverage →
Zocdoc 'Migraine' YouTube ad screenshot
Case Study 03

Make your product a painkiller

Zocdoc — TV relaunch

2020 flipped the plan upside down. "Hey Taylor, can you produce your first ever TV ad? How about a 20-part series positioning us as a telehealth brand?" The marketing science didn't lie — TV worked.

Watch on YouTube →View on iSpot →
More on LinkedIn

Talents

Building growth teams and losing my voice at karaoke, in that order
User acquisition
Trained by OG growth hackers in SoCal's affiliate scene. Now I build some of the world's best growth teams.
Scaling teams
The leader who helps designers and data scientists get along. Process alignment and systematic thinking.
Product-market fit
Teaching product teams to use marketing tools for discovery and rapid prototyping.
Sustainable growth
Not every distribution strategy works for every brand. I pick the right levers for yours.
Simple measurement
Which measurement model actually fits your product? I can wean your finance team off user-level data.
nOt a gUrU
An old boss said he wouldn't interview me because my website gave guru vibes. Nah, babe. I just miss MySpace.

Nice people saying
nice things

"Taylor is a sharp and strategic marketer with a strong sense for leadership and a clear focus on delivering impact."

Wolfgang Peters, Phiture

"Their implementation of best practices and systems actually made coming to work a lot easier."

Roger Sequeira, Zeeto

"Taylor is the single most proactive person I have ever worked with."

Jason Morano, FitLab

"One of the most capable digital marketers I know. Their experience, creativity and intellectual curiosity set them apart."

Will Carey, Zocdoc